Background

HouseNow is a property selling platform with the mission to connect the property agents with the right customer. With the recent rise of short-form video, our BoD believe that shifting the platform to video-driven content will differentiate us from the competition, which still focus heavily on images.

To reflex this new direction, marketing team and our branding team also comes up with a fresh branding. The color Dark Green is chosen for various reasons:

• Differentiate from the competition. Our competition use the color red, which stand for prosperity and luck in East Asia. As an effort to differentiate, the opposite color green is chosen.

• Upscaled vibes

Objective

• Create a homepage with the main goals is to download HouseNow app so that customer can browse thousands hours of videos with ease. Since video browsing works best on apps, we encourage user to install HouseNow app

• Create a listing page as a fallback option and promote our platform (via SEO)

Solutions

• Spacious spacing with large typography to create a minimalism design. Why minimalism? Because we're targeting the “Millennial Gray” generation, they love decorate their house as minimal as possible.

• Help people understand the app beforehand with many app screenshot

• Each selling point is clearly illustrated with immersive animations

Result

View the live page: https://www.housenow.com.vn/