Redesign HouseNow Website
Domain
Marketplace, E-commerce
Team
2 Product Designers. 1 Leader
Duration
3 days
Impact
28,000
Monthly Active User
8 min
Average active session
Problem: Rebranding in three days
With the recent rise of short-form video, our BoD believe that shifting the platform to video-driven content will differentiate us from the competition, which still focus heavily on images
To reflex our innovative approach to the housing market, I worked with our marketing team comes up with a fresh branding. The color Emerald Green is chosen for two reasons:
Differentiate from the competition. Our competition use the color red, which stand for prosperity and luck in South East/East Asia. As an effort to differentiate, the opposite color: green is chosen.
Unique, upscaled vibes
Goals
Create a homepage with the main goals is to download HouseNow app so that customer can browse thousands hours of videos with ease. Since video browsing works best on apps, we encourage user to install HouseNow app
Create a listing page as a fallback option and promote our platform (via SEO)
Solutions
Spacious spacing with large typography to create a minimalism design. Why minimalism? Because we're targeting the “Millennial Gray” generation, they love decorate their house as minimal as possible.
Help people understand the app beforehand with many app screenshot
Each selling point is clearly illustrated with immersive animations
Result
Disclaimer: due to the ever evolving of digital product, the live UI might be different from the case study
Exploration
After the redesign I was tasked to design a landing page template for a residential project. However, this landing page never made it to production phase