Due to time constrain, we couldn't conduct a user research. We had to relied on user insights from our customer success team, who talk to our users on a daily basis. One question that they asked users is "Do you have a specific car brands /models in mind". Most DO. In fact, looking at the data, 72% of users use filter function.

These evidences leaded to my assumption: Users wanted to narrow down their search first, only then they might want to browse media (images/videos). However, our home screen was doing the opposite, distract them with random autoplay videos, similar to a social media feed